The Project was started off by Danish innovation business EcoXpac in 2010, Along with the Carlsberg Group signing up for in 2015 to initiate the “The environmentally friendly fibre bottle”, a project where by Carlsberg and EcoXpac ended up collaborating on a primary paper bottle prototype dependant on recycled fibres. https://www.4shared.com/office/N1uJXTi-ge/Gable_Top_Box_-_Unveiling_Gabl.html